During times of crisis, businesses should continue to sell their goods and services is they can. We’ve all got to keep the lights on and food in our bellies. But messaging and marketing needs to be adjusted to reflect our shared reality. Communication needs to be thoughtful, authentic and lead with empathy—without expectation of gain. We don’t need more businesses selling us crap we don’t need and can’t afford. We need an infusion of humanity into our business dealings on a massive scale.
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